Collaboration is integral to creating a brand that truly resonates. You will be engaged at every stage, providing valuable feedback and insights, ensuring the final outcome is a true reflection of your vision and objectives.

I ensure consistent communication throughout the project. We will have regular check-ins, and I’m always available to provide updates, address feedback, or discuss any concerns you may have.

Yes - once I present your brand strategy, there will be time for feedback and discussion. This collaborative stage allows us to refine key elements together and ensure the final direction aligns with your vision and goals.

You don’t need to prepare a detailed brief - I’ll guide the process through structured questioning. I usually start by asking clients to answer key questions during our discovery call, so we capture clear, instinctive responses that reflect the brand honestly. If you have any existing brand materials or background context, feel free to share them in advance - but they’re not essential to get started.

Most brand strategy projects take between 2 to 4 weeks, depending on the depth of engagement and how quickly feedback and information are provided. I’ll always set out a clear timeline and milestones upfront to keep everything moving smoothly.

I typically structure payments in two equal instalments of 50%. An initial percentage is required to commence the work, with the remaining balance due upon project completion. We can discuss and agree on a payment plan that best suits the scope of your project.

I specialise in premium lifestyle, luxury, hospitality, real estate, and F&B brands, with extensive experience across the UK, UAE, and Saudi Arabia. Over the past 15 years, I’ve also worked across a broad range of sectors and global markets - and my approach is always adaptable, ensuring each brand receives a strategy tailored to its unique context and goals.

I focus on crafting unique and differentiated brand strategies that resonate with your target audience. By combining market research, competitor analysis, and a deep understanding of cultural trends, I ensure your brand has a distinctive voice that not only stands out but also positions you for long-term success.

Yes - I work with businesses looking to refresh or rebrand their positioning and visual identity. Whether you're adapting to market shifts, evolving your brand values, or planning a complete transformation, I develop brand strategies that bring renewed clarity and direction while preserving the essence of what makes your brand distinct. Any visual identity work is delivered through my design agency, Klinical, where I continue to lead the project alongside my branding team.

Absolutely - in fact, startups often get the most value from brand strategy. It helps lay a clear foundation, so key decisions are made with insight, not instinct. Many early-stage clients find that defining their positioning early on not only sharpens their direction but also opens the door to new opportunities, partners, and investment conversations.

Yes - I’ve worked with clients across the UK, Europe, the Middle East, US, Asia, Africa, and Australia. While much of my focus is on the UK and the Gulf region, I’m open to collaborating with brands anywhere in the world. I’m experienced in managing remote strategy projects and ensure seamless communication and delivery, wherever you're based.

Once the project is complete, you’ll receive a clearly presented brand strategy document - designed to act as your internal brand foundation moving forward. It’s built to guide your team confidently, whether or not you choose to continue working together.

If you’d like ongoing support, I also offer brand consultancy on a retained or ad hoc basis - helping clients refine their positioning, evolve their messaging, or guide internal implementation over time.

Yes - I offer ongoing brand consultancy to help ensure your strategy is applied consistently and evolves with your business. Whether you need support adapting your messaging, refining your positioning, or aligning internal teams, I’m on hand to provide continued strategic guidance as your brand grows.