Distinctive, Market‑Ready Brand Naming That Lasts

We create distinctive names that stand out and stick — built to connect with your audience, define your category, and grow with your brand.

The Brand Naming Process:

Our approach turns your brand goals into distinctive, future-ready names — grounded in strategy, shaped by insight, and built to resonate for years to come.

  • We begin by defining your brand’s purpose, audience and naming criteria — setting a clear brief that aligns every name with your long-term vision.

  • I explore distinct naming territories that reflect your positioning, tone and ambition — from evocative and emotive to clear and functional.

  • Original, insight-led name options are developed — each crafted to be distinctive, meaningful, and aligned with your strategic direction.

  • Together, we evaluate and refine the strongest contenders — ensuring each name resonates creatively, commercially, and culturally.

  • Names are screened for domain availability, clarity, and potential cultural issues — so your brand can move forward with confidence.

  • Each name is brought to life through sample messaging and rationale — helping you see its potential across touchpoints and storytelling.

  • I offer clear advice on how to progress your chosen name through trademark screening and legal protection.

“Working with Marc on naming our brand was an incredible experience. He didn’t just deliver a name, he captured a whole brand world. Wandr is short, memorable, and perfectly expresses our spirit of travel and adventure. The process was thoughtful, strategic and genuinely enjoyable. What we ended up with wasn’t just a name we loved, but a vision our team and customers in Dubai have truly connected with; and we’re excited to carry it even further.”

Anki - Founder of Wandr

Recent Brand Naming Projects:

Wandr — Building a Bold Wraps-to-Go Brand Identity in Dubai

A bold, punchy name capturing the spirit of travel, flavour and freedom. Created for Wandr, a new wraps‑to‑go concept in Dubai, this lifestyle‑driven QSR brand was designed to resonate with Gen Z and Millennial food lovers.

Brand Strategy & Positioning / Brand Naming / Visual Identity

Sipside — Brand Strategy, Naming & Visual Identity for a Coffee Shop in Jeddah, Saudi Arabia

Creating the name and visual identity for Sipside, a lifestyle-focused coffee shop in Jeddah crafted as a social hub for young locals and families. Inspired by the Red Sea and warm coastal vibes, the brand fuses relaxed energy with vibrant, story‑led design.

Brand Strategy & Positioning / Brand Naming / Visual Identity / Brand Messaging & Voice / Brand Experience

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F&B. HOSPITALITY. LIFESTYLE.

F&B. HOSPITALITY. LIFESTYLE.

Sure, AI Can Name a Brand. But Can It Build One?

Discover Our Branding Services

From strategy and naming to visual identity and consultancy, we help hospitality, F&B and lifestyle brands create distinctive identities that stand out in London and beyond.