Strategic Brand Naming,
Built for Impact.

Original, strategy-led names for founders building bold, meaningful brands.

Names that mean something. Crafted with insight, built for lasting relevance.

Strategic Naming That Sets the Foundation for Brand Success

My approach turns your brand goals into distinctive, future-ready names — grounded in strategy, shaped by insight, and built to resonate for years to come.

How My Naming Process Works:

  • We begin by defining your brand’s purpose, audience and naming criteria — setting a clear brief that aligns every name with your long-term vision.

  • I explore distinct naming territories that reflect your positioning, tone and ambition — from evocative and emotive to clear and functional.

  • Original, insight-led name options are developed — each crafted to be distinctive, meaningful, and aligned with your strategic direction.

  • Together, we evaluate and refine the strongest contenders — ensuring each name resonates creatively, commercially, and culturally.

  • Names are screened for domain availability, clarity, and potential cultural issues — so your brand can move forward with confidence.

  • Each name is brought to life through sample messaging and rationale — helping you see its potential across touchpoints and storytelling.

  • I offer clear advice on how to progress your chosen name through trademark screening and legal protection.

“Working with Marc on naming our brand was an incredible experience. He didn’t just deliver a name, he captured a whole brand world. Wandr is short, memorable, and perfectly expresses our spirit of travel and adventure. The process was thoughtful, strategic and genuinely enjoyable. What we ended up with wasn’t just a name we loved, but a vision our team and customers in Dubai have truly connected with; and we’re excited to carry it even further.”

Anki - Founder of Wandr

HOSPITALITY. F&B. LIFESTYLE.

HOSPITALITY. F&B. LIFESTYLE.

Brand Naming Case Studies:

Wandr — A Bold, Global Name for a Next-Gen Wraps-to-go Brand in Dubai

A short, punchy name that captures the spirit of travel, flavour, and freedom. Created for a new wraps-to-go concept in Dubai, Wandr helped shape a lifestyle-led QSR brand designed to resonate with Gen Z and Millennial audiences.

Brand Strategy & Positioning / Brand Naming / Visual Identity

Sipside - Brand Strategy, Naming and Visual Identity for a New Coffee Destination in Saudi Arabia

Creating the name and identity for Sipside, a lifestyle-driven coffee shop in Jeddah designed as a social hub for young locals and families. Inspired by the sea and sun, the brand blends laid-back energy with vibrant storytelling.

Brand Strategy & Positioning / Brand Naming / Creative Direction & Visual Identity

Client Testimonials

"I’ve worked with Marc on multiple branding projects in both Dubai and London, often supporting clients as they prepare for expansion or move into franchising. What really sets him apart is his ability to turn complex business goals into clear, confident brand positioning. He combines strategic insight with creative thinking, shaping brand narratives that feel both commercially sound and visually engaging. Every project has gone above and beyond, and I always look forward to the next collaboration.”

Charlie Mander - Co-Founder / Presman & Colard

“Marc has been a key branding partner for me over the past six years, helping to develop hospitality brands like KOA, Myra, and most recently HAZAL. His approach is thoughtful and strategic, ensuring each brand is grounded in strong positioning and brought to life with clarity and creativity. From naming to identity design, he knows how to make a brand resonate in the Saudi market. His work has been instrumental in creating concepts that feel both authentic and commercially strong.”

Amro Bagedo - Founder & CEO / KRAIV & KAB Holding

“Working with Marc on the rebrand for Global Academy International - a group of successful schools with a rich history, founded by my father - was a brilliant experience. He brought clarity to our thinking, helping reposition the brand with confidence while respecting its legacy. From our founding schools in Qatar to our expansion into Saudi Arabia via franchising, Marc’s insight, strategic focus, and collaborative approach made a lasting impact on the outcome.”

Omar Al Sheikh - Vice Chairman / OWMNYA Holding

Sure, AI Can Name a Brand. But Can It Build One?

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Names That Lead, Not Just Last

From brands and products to sub-brands, I help you create names that cut through, carry meaning and grow with your business.