Creating Memorable Brand Names with Global Impact
Strategic naming services for brands ready to grow, expand, or launch in global markets.
A powerful name captures attention, tells a story, and lays the foundation for long-term brand value. I develop original, relevant names for new ventures, products, and sub-brands - built to stand the test of time.
Brand Naming Packages
1. Sprint Naming Package
A two-week sprint to find the right name - fast, focused, and insight-led.
= £2,500
Timeframe: 2 weeks
Longlist of 15 original name ideas
Shortlist of 3 standout options with strategic rationale
Domain and preliminary trademark checks
Expert naming guidance and final recommendation
Professionally designed PDF deck with naming rationale and next steps
2. Complete Naming Package
A comprehensive naming process backed by insight, direction, and strategic storytelling.
= £4,000
Timeframe: 3-4 weeks
Extended longlist of 30 original name ideas
Shortlist of 5 refined options with full strategic rationale
Market research, domain checks, and trademark guidance
Brand messaging, storytelling, and strapline suggestions
Professionally designed PDF deck with final recommendations
3. Tone of Voice (Add-on)
Shape a name that tells your story, with a voice that resonates.
= £2,500
Timeframe: 2 weeks
Tailored strategy shaped by your brand’s personality, values, and audience
Defined tone profiles and clear communication principles
Key messaging pillars with practical usage examples
Do’s and don’ts to guide consistent brand language
Delivered in a professionally designed PDF deck for reference and rollout
Not sure what level of naming support you need? I’m happy to recommend the right approach based on your goals, audience, and market focus.
“Marc helped us rebrand from Merrion Gold to Fortrova with a name that felt modern, confident and globally relevant. His naming process was clear, strategic, and incredibly thoughtful - the result has played a key role in how we’re now positioned in international markets.”
David Higgins - Head of Trading at Fortrova, Wealth Security
Meet Marc Cross
With over 15 years of experience naming brands across the UK, Europe, and global markets, I’m a brand strategist and naming expert trusted by founders, marketing leaders, and international businesses.
As Co-Founder and Creative Director of branding agency Klinical, I’ve led high-impact naming projects for lifestyle, F&B, hospitality, and retail brands across Europe, the GCC, the US, and beyond - creating names that travel well, resonate deeply, and stand the test of time.
How My Naming Process Works
A proven, insight-led approach that turns business goals into powerful brand names.
Discovery & Direction - Align on brand objectives and naming criteria
Creative Development - Explore strategic themes and generate original name options
Shortlisting & Feedback - Refine and narrow to the strongest candidates
Research & Relevance - Screen for availability and cross-cultural fit
Naming in Use - Present names with messaging examples and final rationale
Trademark Guidance - Provide next steps for protection and legal support
Brand Naming Case Studies:
Myra - Strategic Brand Development for a Luxury French Patisserie in Saudi Arabia
Creating a refined identity for Myra, a French-inspired patisserie in Riyadh and Jeddah, blending artisanal luxury with Saudi cultural nuance to deliver a brand experience that feels both timeless and locally resonant.
Brand Naming / Strategic Brand Development - Creative Direction (Visual Identity)
Sipside - Brand Strategy, Naming and Visual Identity for a New Coffee Destination in Saudi Arabia
Creating the name and identity for Sipside, a lifestyle-driven coffee shop in Jeddah designed as a social hub for young locals and families. Inspired by the sea and sun, the brand blends laid-back energy with vibrant storytelling.
Brand Strategy & Positioning / Brand Naming / Creative Direction (Visual Identity)
Client Testimonials
"I’ve worked with Marc on multiple branding projects in both Dubai and London, often supporting clients as they prepare for expansion or move into franchising. What really sets him apart is his ability to turn complex business goals into clear, confident brand positioning. He combines strategic insight with creative thinking, shaping brand narratives that feel both commercially sound and visually engaging. Every project has gone above and beyond, and I always look forward to the next collaboration.”
Charlie Mander - Co-Founder / Presman & Colard
“Marc has been a key branding partner for me over the past six years, helping to develop hospitality brands like KOA, Myra, and most recently HAZAL. His approach is thoughtful and strategic, ensuring each brand is grounded in strong positioning and brought to life with clarity and creativity. From naming to identity design, he knows how to make a brand resonate in the Saudi market. His work has been instrumental in creating concepts that feel both authentic and commercially strong.”
Amro Bagedo - Founder & CEO / KRAIV & KAB Holding
“Working with Marc on the rebrand for Global Academy International - a group of successful schools with a rich history, founded by my father - was a brilliant experience. He brought clarity to our thinking, helping reposition the brand with confidence while respecting its legacy. From our founding schools in Qatar to our expansion into Saudi Arabia via franchising, Marc’s insight, strategic focus, and collaborative approach made a lasting impact on the outcome.”
Omar Al Sheikh - Vice Chairman / OWMNYA Holding
Standout Brand Names, Built to Last
Whether you're naming a new brand, product, or sub-brand, I’ll help you find a name that’s original, relevant, and ready to grow with your business.