Brand Consultancy Services
Ongoing strategic support tailored to your brand
Brand building doesn’t stop after launch. As your business evolves, new challenges, opportunities, and questions emerge - from repositioning for new markets like Dubai or Saudi Arabia to refining your messaging or managing brand consistency across platforms.
I offer ongoing brand consultancy services for founders, marketing leads, and leadership teams who want a strategic partner they can turn to for clear, considered guidance - without needing a full in-house brand team.
LONDON, DUBAI, RIYADH, JEDDAH
LONDON, DUBAI, RIYADH, JEDDAH
Flexible, Ongoing Brand Support
Whether you're expanding internationally, launching a new product, refreshing your messaging, or aligning internal teams, I provide senior-level brand thinking to help you stay on track and in tune with your audience.
Common areas of support include:
Brand positioning refinement
Messaging development and hierarchy
Campaign and product launch support
Internal brand alignment and storytelling
Brand audits and strategic recommendations
Creative direction guidance for external teams
Sub-brand naming and brand architecture input
Sector Experience
My consultancy clients span a wide range of industries, including hospitality, F&B, real estate, education, lifestyle, retail, and luxury - across the UK, UAE, Saudi Arabia, and beyond.
A Trusted Brand Partner
Whether retained monthly or engaged for key milestones, I become a hands-on extension of your brand team - offering clarity, objectivity, and direction whenever you need it most.
If you're looking for a long-term brand partner or short-term strategic input, get in touch to explore how we could work together.
Client Testimonials
"I’ve worked with Marc on multiple branding projects in both Dubai and London, often supporting clients as they prepare for expansion or move into franchising. What really sets him apart is his ability to turn complex business goals into clear, confident brand positioning. He combines strategic insight with creative thinking, shaping brand narratives that feel both commercially sound and visually engaging. Every project has gone above and beyond, and I always look forward to the next collaboration.”
Charlie Mander - Co-Founder / Presman & Colard
“Marc has been a key branding partner for me over the past six years, helping to develop hospitality brands like KOA, Myra, and most recently HAZAL. His approach is thoughtful and strategic, ensuring each brand is grounded in strong positioning and brought to life with clarity and creativity. From naming to identity design, he knows how to make a brand resonate in the Saudi market. His work has been instrumental in creating concepts that feel both authentic and commercially strong.”
Amro Bagedo - Founder & CEO / KRAIV & KAB Holding
“Working with Marc on the rebrand for Global Academy International - a group of successful schools with a rich history, founded by my father - was a brilliant experience. He brought clarity to our thinking, helping reposition the brand with confidence while respecting its legacy. From our founding schools in Qatar to our expansion into Saudi Arabia via franchising, Marc’s insight, strategic focus, and collaborative approach made a lasting impact on the outcome.”
Omar Al Sheikh - Vice Chairman / OWMNYA Holding
Explore Branding Insights:
Preparing your Restaurant for Franchising
Franchising is an exciting milestone for any successful restaurant. It’s an opportunity to expand your brand, reach new markets, and create a legacy. However, many businesses discover that before they can take this leap, their brand image often requires significant refinement.
Launching a New Restaurant in Dubai? Here’s How to Stand Out
Dubai is a vibrant, fast-paced market that offers incredible opportunities for new restaurant concepts. However, with such a competitive culinary landscape, building a strong brand is essential to stand out and connect with your audience. Here are the key steps to creating a brand that your customers will love.
Adapting Brand Strategy for Middle East Markets
Expanding into Dubai or Saudi Arabia presents exciting opportunities for brands, but it also requires a strategic approach that considers the unique cultural, economic, and social differences between the two dynamic markets.
Every successful brand begins with strategy. I help businesses define a clear, confident brand foundation - whether launching, repositioning, or entering new markets.
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Through in-depth discovery sessions, I uncover the essence of your business - your mission, values, audience, and competitive landscape. Using strategic insight and focused market research, I define a clear, differentiated brand positioning that aligns with your goals, connects with the right audience, and drives long-term growth.
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Naming is a key part of the strategic brand-building process - especially for new ventures preparing to launch. Working with naming specialists at my agency, Klinical, I guide clients through a considered, research-led process that results in a refined shortlist of names backed by market insight and trademark checks. A strong brand name builds recognition, supports long-term growth, and sets the tone for a well-positioned brand from day one.
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Beyond initial strategy, I offer ongoing brand consultancy to help you stay relevant, evolve your brand experience, and navigate change. Whether expanding, franchising, or refining messaging, I act as a long-term partner to support internal teams and guide strategic decisions with clarity and consistency.
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While I focus personally on defining your brand’s strategic foundation, I can also connect you with my design agency, Klinical, to bring your visual identity to life - from logo design and brand styling to full identity systems. This ensures your strategy is carried through to execution with consistency, precision, and creative integrity.