Marc Cross Brands™ — London & Global
Brand Strategy Consultant in London — for Hospitality, F&B and Lifestyle Brands.
Strategic Support for Growing Brands
I provide one-to-one, senior-level brand consultancy for founders and marketing teams who need clarity, direction and expert support through growth and everyday brand decisions.
Brand building doesn’t stop at launch.
Whether you are refining strategy, expanding or planning new campaigns, we act as your senior partner to keep your brand clear, consistent and competitive, offering ongoing guidance that supports smart decisions and long-term growth.
What Brand Consultancy Covers:
Ongoing strategic input and creative direction
Brand audits and performance reviews
Refining positioning and messaging as markets evolve
Planning for launches, activations and marketing campaigns
Aligning partners, agencies and suppliers
Acting as an embedded brand consultant for founders and teams
Photo: With Melody (founder of Skin Cupid) and Joe (senior designer) from my creative team, at the launch of Skin Cupid’s first flagship store, Tottenham Court Road — September 2025.
"Marc has been instrumental in shaping Fresko’s brand, from our London launch to our growth in Greece. He created a visual identity that feels vibrant and true to our roots without clichés. Our patterns are now instantly recognisable across Athens and London, and his support gives me real confidence as we grow."
Sofia - Founder of Fresko - Authentic Greek Yogurt
Brand Consultancy Projects:
Town Hall Hotel - Brand Positioning & Visual Identity of a Luxury London Landmark
Beyond the rebrand, I continue supporting Town Hall Hotel with sub-brand development, marketing campaigns and ongoing brand evolution, keeping it culturally relevant and competitive in London’s hospitality scene.
Brand Strategy & Positioning / Visual Identity / Brand Messaging & Voice / Brand Experience
Fresko — Brand Identity for a Greek Yogurt Bar in London & Athens
Since the rebrand, I’ve supported Fresko across campaigns, launches and collaborative brand moments that have helped the Greek yogurt brand grow its footprint in London and beyond.
Brand Strategy & Positioning / Brand Storytelling / Visual Identity / Brand Experience
Book a Free 30-Min Brand Discovery Call
Fill in the form below and I’ll be in touch within 24 hours — or you can book instantly in the next step.
HOSPITALITY, F&B, RETAIL, BEAUTY, WELLNESS, FASHION, TECH.
HOSPITALITY, F&B, RETAIL, BEAUTY, WELLNESS, FASHION, TECH.
FAQs
I’m always happy to answer questions on the branding process during an introductory call - but in the meantime, here are answers to some of the ones I’m asked most often.
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My consultancy gives you direct access to senior strategic guidance. I help you refine your brand, solve challenges, plan for growth and make confident decisions. When creative support is needed, I involve my small senior team to deliver any design or activation work.
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I work closely with founders, marketing leads and growing teams who need expert input without the overhead of a full agency. Consultancy is ideal if you want clarity, direction and experienced support while managing your brand day to day.
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You can work with me on a monthly retainer or through focused consultancy sessions. I act as your on-call strategic partner, supporting planning, decision-making and brand development as new challenges and opportunities arise.
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Absolutely. Many clients bring me in after launch to refine positioning, strengthen messaging or guide the next stage of growth. I help you build on what you have and make sure your brand stays relevant and consistent.
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Yes. While consultancy is led by me personally, I bring in my senior designers when you need creative outputs such as campaign assets, guidelines updates or visual identity refinements. You still receive a joined-up, high-level approach.
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Very. Some clients need weekly direction, others only need me at key moments. Whether it’s strategic planning, campaign thinking or a second opinion on major decisions, I adapt to the level of involvement you need.
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I support everything from refining positioning and messaging to planning launches, reviewing campaigns, aligning teams and navigating market shifts. If it affects your brand, I can help you work through it with clarity and confidence.
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Yes. I often collaborate with in-house teams, partner agencies and suppliers to ensure alignment. My role is to bring clarity, direction and senior oversight so everyone is working toward the same strategic outcome.
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Yes - I work with businesses looking to refresh or rebrand their positioning and visual identity. Whether you're adapting to market shifts, evolving your brand values, or planning a complete transformation, I develop brand strategies that bring renewed clarity and direction while preserving the essence of what makes your brand distinct. I also deliver visual identity work directly, ensuring the strategy is carried through into design with consistency and intent.
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Absolutely - in fact, startups often get the most value from brand strategy. It helps lay a clear foundation, so key decisions are made with insight, not instinct. Many early-stage clients find that defining their positioning early on not only sharpens their direction but also opens the door to new opportunities, partners, and investment conversations.
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Yes - I’ve worked with clients across the UK, Europe, the Middle East, US, Asia, Africa, and Australia. While much of my focus is on the UK and the Gulf region, I’m open to collaborating with brands anywhere in the world. I’m experienced in managing remote strategy projects and ensure seamless communication and delivery, wherever you're based.
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We begin with a discovery call to understand your goals, challenges and priorities. From there, I recommend a consultancy approach that fits your needs, whether that’s an ongoing retainer or project-based strategic support.
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With me, you get high-level expertise without the layers, delays or overheads of a large agency. You work directly with a senior consultant, supported by a small, trusted team when needed. It’s faster, more personal and far more tailored to your business.
Explore Branding Insights:
Is Your Restaurant Brand Ready to Franchise?
Before expanding into new markets, your brand identity needs to be clear, consistent and franchise-ready. In this article, I share lessons from real F&B projects across the GCC — including Burro Blanco and Bread Ahead — and explain how strategy, storytelling and visual identity can help set your brand up for successful growth.
Launching a Restaurant in Dubai? Start With a Brand That Stands Out.
Dubai’s F&B scene is dynamic, competitive, and full of opportunity — but to succeed, your concept needs more than great food. This article breaks down the essential steps to building a standout restaurant brand, from defining your positioning and name to creating a compelling identity and tone of voice that connects with the right audience.
Brand Storytelling: The Secret to Customer Loyalty
In a world of endless choice, customers connect with stories — not just products. This article explores how thoughtful brand storytelling builds emotional loyalty, using real-world examples like Jebena Co. to show how a clear narrative can elevate your brand and inspire long-term customer engagement.
Discover Our Branding Services
From strategy and naming to visual identity and consultancy, we help hospitality, F&B and lifestyle brands create distinctive identities that stand out in London and beyond.