Visual Identity Design — Distinctive, Memorable, Made to Connect

We create brand identities that do more than look good — they build recognition, spark loyalty and make a lasting impact on your audience.

What Visual Identity Covers:

A cohesive visual identity system that brings your brand to life — visually, consistently, and with impact. Every element is designed to connect across every key moment and touchpoint.

  • A distinctive logo — wordmark, brandmark or combined — designed to capture your brand’s essence and function across every touchpoint, from signage to screen.

  • A purposeful palette of primary and secondary colours that reflect your personality, support accessibility, and create visual cohesion across platforms and environments.

  • A hierarchy of typefaces chosen for tone, legibility and versatility — ensuring consistency across digital, print, packaging and beyond.

  • A framework of supporting elements — including photography, illustration, iconography, layout and brand motifs — that add personality, distinction, and depth.

  • Creation of ownable, repeatable brand elements — such as patterns, seals, stamps or taglines — that help strengthen recognition and expression.

  • Mockups that show your brand identity in action — from menus, packaging and signage to social media and merchandise — helping you visualise how the system performs in practice.

  • A detailed and easy-to-use document that ensures brand consistency — giving your team and partners the tools to apply the identity confidently and accurately.

"Marc has been instrumental in shaping Fresko’s brand — from our London launch to our expansion across Greece. He created an identity that feels vibrant and authentic to our roots, without falling into clichés. Our patterns are now instantly recognisable and shared across Athens and London. Having Marc’s support gives me real confidence as we continue to grow."

Sofia - Founder of Fresko - Authentic Greek Yogurt

Recent Visual Identity Projects:

Hazal — Brand Identity for a High End Levantine Restaurant in Jeddah, Saudi Arabia

A premium Saudi restaurant and shisha lounge reimagining Levantine cuisine through a refined, contemporary lens — blending rich Middle Eastern heritage with elevated dining and an immersive guest experience.

Visual Identity / Tone of Voice & Messaging / Brand Experience

Jebena Co — Coffee Brand Creation Inspired by Ethiopian Heritage, for London & Dubai

A bold new coffee brand inspired by East African heritage — built from the ground up with clear brand strategy, compelling storytelling, and a distinctive visual identity designed to support global growth and market expansion.

Brand Strategy & Positioning / Brand Naming / Visual Identity / Website UX Design

Let’s Talk About Your Branding Project

We Don’t Do Decoration.

Why Strategy-Led Design Matters

Your brand identity should do more than look good — it should express who you are, what you stand for, and why it matters. That’s why every visual identity we create is driven by clear thinking and shaped to support your long-term vision, not short-term trends.

F&B. HOSPITALITY. LIFESTYLE.

F&B. HOSPITALITY. LIFESTYLE.

Discover Our Branding Services

From strategy and naming to visual identity and consultancy, we help hospitality, F&B and lifestyle brands create distinctive identities that stand out in London and beyond.