Almost nobody in this industry publishes prices, which makes it hard to tell whether you're being charged well. Here's what branding actually costs in the UK in 2026, what drives the number up or down, and how to judge whether a quote is worth paying.

Most founders don't come to me asking for branding. They come with a decision they've been going round in circles on. Here's what a brand consultant actually does, how it differs from hiring an agency, and when it's worth bringing one in.

The name is the one decision you can't quietly change later. Here's how naming actually works, from the brief through to trademark checks, with real examples of names that had to work in two markets at once.

Most founders come asking for a logo. Some of them are right to. Here's the difference between a logo and a full identity system, and how to tell which one your business needs right now.

Most restaurants that are ready to franchise commercially aren't ready to franchise as a brand. Here's what has to be in place before you can hand your concept to someone in another country and expect it to survive.

Dubai is one of the most competitive restaurant markets in the world, and most concepts opening there are already well funded and well designed. Here's what actually separates the ones that last.