Brand Strategy & Visual Identity Projects — London, GCC and Beyond
We create distinctive brand identities for hospitality, food & beverage and lifestyle brands — from London to the GCC and beyond. Through strategy, visual identity and creative storytelling, we help ambitious businesses stand out, connect and grow.
Explore some of our branding case studies below:
Bread Ahead — Brand Positioning an Iconic London Bakery in the Gulf
Burro Blanco — Brand Positioning & Visual Identity Refresh for QSR Franchise in Dubai & Abu Dhabi
Skin Cupid — Animated Storytelling & Character Design for a UK Online Skincare Retailer
Myra — Brand Identity for a Luxury Patisserie Chain in Jeddah, Saudi Arabia
Town Hall Hotel - Brand Positioning & Visual Identity of a Luxury London Landmark
Jebena Co — Coffee Brand Creation Inspired by Ethiopian Heritage, for London & Dubai
Wandr — Building a Bold Wraps-to-Go Brand Identity in Dubai
Hazal — Brand Identity for a High End Levantine Restaurant in Jeddah, Saudi Arabia
Mixala — Brand Creation for an Experimental Masala Chai Tea Concept
Fresko — Brand Identity for a Greek Yogurt Bar in London & Athens
Sipside — Brand Strategy, Naming & Visual Identity for a Coffee Shop in Jeddah, Saudi Arabia
Butter Believe It — Visual Identity for an Instagram Famous Bakery Brand
Presman & Colard — Rebranding an Award-Winning Franchise Advisory in London & Dubai
Amani — Brand Identity Design for a Luxury Resort in Ghana
KOA — Visual Identity Design for a Fine Dining Restaurant in Saudi Arabia
ROAM — Visual Identity for a Premium Lifestyle Travel Agency in the Maldives
The Patchwork — Brand Strategy & Visual Identity for a Boutique East London Hotel
SPH London — Rebranding the Merger of Two Property Industry Leaders
Fortrova — Rebranding a Premium Wealth Security Business in the UK, Ireland & Spain
Nukta — Brand Strategy & Visual Identity for a Modern News Platform Across the UAE & South Asia
Higginson Grey — Brand Creation of a Super-Prime Luxury Residential Contractor in London
Global Academy International Network — Rebranding a Legacy School Group in Qatar & Saudi Arabia
Arabian Ceramics — Brand Creation for a High End Ceramics Company in Saudi Arabia
Brand Strategy & Visual Identity Case Studies — London & GCC
Marc Cross Branding is a boutique creative consultancy based in London, specialising in brand strategy, naming and visual identity design. We help hospitality, F&B and lifestyle brands define their positioning, create distinctive identities and connect with their audiences — whether launching a new concept or refreshing for growth.
Our portfolio features a mix of full brand creations and strategic updates, from restaurants and hotels to food products and lifestyle ventures. Each project combines strategic clarity with creative storytelling, ensuring brands not only look distinctive but resonate with customers and scale across markets.
Recent work includes projects for Bread Ahead, Fresko and Burro Blanco — brands that now thrive across London, Dubai, Riyadh and beyond. By blending global agency experience with a hands-on, founder-led approach, we deliver branding that drives commercial results and customer loyalty.
Discover Our Branding Services
From strategy and naming to visual identity and consultancy, we help hospitality, F&B and lifestyle brands create distinctive identities that stand out in London and beyond.