Cloudbreak Energy — Visual Identity & Brand Expression for a Renewable Energy Innovator
Cloudbreak Energy is an American-based developer of distributed and utility-scale solar and energy storage projects. The company required a new brand identity and digital presence that would reflect its mission to accelerate the renewable energy economy in the U.S. market. My work focused on providing a brand that conveyed innovation, reliability, and a confident, modern aesthetic. (www.cloudbreakenergy.com)
Visual Identity / Website Design & Build
Visual Identity
The project began with the creation of a new visual identity, including a logo, color palette, and typography. The goal was to build a brand that communicated clarity and forward motion, which was inspired by the company's name itself.
Marketing Materials
I designed and produced a range of marketing materials, such as presentation decks and digital collateral, to ensure a cohesive brand experience across all touchpoints. These assets were crafted to effectively communicate Cloudbreak Energy's value to partners, landowners, and utilities.
Website Design & Build
A key component of the project was the design and technical development of a new website. The site was built to be a primary platform for the brand, clearly outlining the company's approach, services, and commitment to delivering completed solar projects.
Outcome
The new visual identity and custom-built website have successfully repositioned Cloudbreak Energy as a leader in the American renewable energy sector. The updated branding now aligns with the company's strategic focus, providing a strong and professional foundation for its continued growth and project development.
Discover Our Branding Services
From strategy and naming to visual identity and consultancy, we help hospitality, F&B and lifestyle brands create distinctive identities that stand out in London and beyond.