Over the past 15 years, I’ve helped brands define who they are - before anything else.
As Co-Founder and Creative Director of London-based branding agency Klinical, I’ve led brand strategy for clients across hospitality, lifestyle, luxury, F&B, real estate and beyond - with experience spanning Europe, the US, Asia, Africa, and Australia, as well as deep regional insight into Dubai and Saudi Arabia.
While I continue to lead creative direction at Klinical, I launched this personal service to work more directly with ambitious founders, in-house teams, and growing ventures who value close collaboration. I enjoy being hands-on - helping businesses uncover their purpose, define their positioning, and build strong strategic foundations before any creative work begins.
Based in London, I work remotely with clients across the UK and Middle East, and offer in-person sessions where needed. I also travel to the UAE regularly, and often meet with clients there when timing aligns.
Every successful brand begins with strategy. I help businesses define a clear, confident brand foundation - whether launching, repositioning, or entering new markets.
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Through in-depth discovery sessions, I uncover the essence of your business - your mission, values, audience, and competitive landscape. Using strategic insight and focused market research, I define a clear, differentiated brand positioning that aligns with your goals, connects with the right audience, and drives long-term growth.
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Naming is a key part of the strategic brand-building process - especially for new ventures preparing to launch. Working with naming specialists at my agency, Klinical, I guide clients through a considered, research-led process that results in a refined shortlist of names backed by market insight and trademark checks. A strong brand name builds recognition, supports long-term growth, and sets the tone for a well-positioned brand from day one.
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Beyond initial strategy, I offer ongoing brand consultancy to help you stay relevant, evolve your brand experience, and navigate change. Whether expanding, franchising, or refining messaging, I act as a long-term partner to support internal teams and guide strategic decisions with clarity and consistency.
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While I focus personally on defining your brand’s strategic foundation, I can also connect you with my design agency, Klinical, to bring your visual identity to life - from logo design and brand styling to full identity systems. This ensures your strategy is carried through to execution with consistency, precision, and creative integrity.
Client Testimonials
"I’ve worked with Marc on multiple branding projects in both Dubai and London, often supporting clients as they prepare for expansion or move into franchising. What really sets him apart is his ability to turn complex business goals into clear, confident brand positioning. He combines strategic insight with creative thinking, shaping brand narratives that feel both commercially sound and visually engaging. Every project has gone above and beyond, and I always look forward to the next collaboration.”
Charlie Mander - Co-Founder / Presman & Colard
“Marc has been a key branding partner for me over the past six years, helping to develop hospitality brands like KOA, Myra, and most recently HAZAL. His approach is thoughtful and strategic, ensuring each brand is grounded in strong positioning and brought to life with clarity and creativity. From naming to identity design, he knows how to make a brand resonate in the Saudi market. His work has been instrumental in creating concepts that feel both authentic and commercially strong.”
Amro Bagedo - Founder & CEO / KRAIV & KAB Holding
“Working with Marc on the rebrand for Global Academy International - a group of successful schools with a rich history, founded by my father - was a brilliant experience. He brought clarity to our thinking, helping reposition the brand with confidence while respecting its legacy. From our founding schools in Qatar to our expansion into Saudi Arabia via franchising, Marc’s insight, strategic focus, and collaborative approach made a lasting impact on the outcome.”
Omar Al Sheikh - Vice Chairman / OWMNYA Holding
Explore Branding Insights:
Preparing your Restaurant for Franchising
Franchising is an exciting milestone for any successful restaurant. It’s an opportunity to expand your brand, reach new markets, and create a legacy. However, many businesses discover that before they can take this leap, their brand image often requires significant refinement.
Launching a New Restaurant in Dubai? Here’s How to Stand Out
Dubai is a vibrant, fast-paced market that offers incredible opportunities for new restaurant concepts. However, with such a competitive culinary landscape, building a strong brand is essential to stand out and connect with your audience. Here are the key steps to creating a brand that your customers will love.
Adapting Brand Strategy for Middle East Markets
Expanding into Dubai or Saudi Arabia presents exciting opportunities for brands, but it also requires a strategic approach that considers the unique cultural, economic, and social differences between the two dynamic markets.