Presman & Colard - Strategic Rebranding for an Award-Winning Franchise Advisory Firm in London & Dubai
Presman & Colard is an award-winning international franchise advisory firm, supporting hospitality brands with successful expansion across the UK, UAE, Saudi Arabia, and beyond. Despite their impressive track record and high-profile clientele, their existing brand no longer reflected their credibility, market positioning, or global ambition.
Developed through Klinical, the project focused on repositioning Presman & Colard for long-term growth - elevating their visual identity, messaging, and digital presence to align with their reputation as a leading voice in the franchise space.
(www.presmancolard.com)
Creative Direction (Visual Identity) / Rebranding / Website Design
Strategic Brand Refresh
The refreshed identity was designed to communicate expertise, confidence, and international perspective - without losing the personal, relationship-driven approach that defines the firm. The updated positioning presents Presman & Colard as a premium, design-conscious advisory partner trusted by some of the world’s most ambitious brands. The rebrand included updated messaging, tone of voice, and visual direction that reflects the calibre of their work.
Refined Visual Identity
The visual identity system was built around simplicity, elegance, and precision. A new logotype, refined colour palette, and carefully selected typography created a distinctive look and feel - professional yet approachable, premium but not overly corporate. The branding was applied across digital and printed materials, ensuring consistency across all touchpoints and communications.
Website Design & UX
The brand’s new website was designed to reflect Presman & Colard’s experience, credibility, and international reach. The previous site lacked structure and clarity, limiting its ability to convert or inform. The redesigned site features streamlined navigation, curated project content, and considered UX design that mirrors the firm’s premium positioning and expertise. It now serves as both a business development tool and a clear reflection of their brand personality.
Positioned for Global Growth
With a refined brand identity and digital experience, Presman & Colard is now better equipped to attract new clients, enter new markets, and continue building lasting partnerships with leading hospitality brands. The rebrand ensures they look and sound as established, capable, and future-facing as the companies they help scale.
Bespoke Visual Identity Design
