Butter Believe It — Visual Identity for an Instagram Famous Bakery Brand
From viral cakes to a flagship store, I helped transform Haya’s Instagram following into a real-world brand loved by families. Working closely with Haya and Yazan, I created a bold, joyful identity that brought her personality to life — launching Butter Believe It as both a bakery and cake school, with its first flagship store in London’s prestigious Spitalfields. The brand is now successfully run from the Middle East, continuing to grow its loyal following.(www.butterbelieveit.com)
Visual Identity / Packaging / Brand Experience / In-store Activation
The Outcome
The result was a playful, highly distinctive bakery brand identity that captured the heart of Butter Believe It’s Instagram‑famous personality and transformed it into a physical experience. At the core is an illustrated logo — bold, joyful and instantly recognisable — applied across every brand touchpoint, from cake packaging and store signage to uniforms and even the cakes themselves.
To deepen the brand’s visual world, we developed custom patterns and vibrant colour palettes inspired by the personality of founder Haya and her community. Each pattern reflects the unique cake requests that drove the brand’s early fame, creating a design system that feels both bespoke and scalable.
The flagship store in London’s Spitalfields brought this identity to life through interior styling and branded details that turned a retail space into a family destination. Combined with consistent social media assets and marketing materials, the result is a cohesive, memorable brand that continues to resonate with customers — now thriving as a bakery and cake school in the Middle East.
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