A brand creation partner for founders, blending expert strategy and identity design.
I help premium hospitality, F&B and lifestyle brands build bold, strategic identities — combining clear positioning with distinctive design to turn ideas into brands that connect, compete and grow.
With over 15 years of global experience, I partner with founders, SMEs and marketing teams to deliver strategies, names, and visual identities that are grounded in purpose and built to perform.
HOSPITALITY. F&B. LIFESTYLE.
HOSPITALITY. F&B. LIFESTYLE.
Strategy-led brands outperform.
Whether you're launching, repositioning, or expanding, I help uncover the insight behind your brand — shaping a clear foundation that sets you up for sustained growth.
How I Help Brands Take Off:
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I help uncover the essence of your brand — what it stands for, how it’s positioned, and why it matters. From mission and values to audience and competition, I define a clear foundation to guide your brand’s identity. Every strategy includes practical rollout planning — turning insight into action through launch ideas and long-term brand initiatives.
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Naming is one of the most defining decisions a brand can make. I work closely with founders and marketing leads to create names that are relevant, memorable, and rooted in strategy — whether for a new brand, product, or sub-brand.
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Whether I’ve already defined your strategy or you're starting fresh, I create distinctive visual identities that reflect who you are and where you're going — from custom logo design and visual language to full identity systems. Every detail is grounded in insight and designed to help your brand connect and grow.
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I provide ongoing consultancy to help brands stay relevant, evolve with clarity, and make confident strategic decisions. Whether you're expanding, franchising, or refining your brand, I act as a long-term partner — supporting your team with expert guidance every step of the way.
Featured Project: Brand Strategy & Visual Identity for a Burrito QSR in Dubai
Helping this bold, home-grown food brand sharpen its positioning and identity as it expands across the UAE, Saudi Arabia and the wider Gulf.
Client Testimonials
"I’ve worked with Marc on multiple branding projects in both Dubai and London, often supporting clients as they prepare for expansion or move into franchising. What really sets him apart is his ability to turn complex business goals into clear, confident brand positioning. He combines strategic insight with creative thinking, shaping brand narratives that feel both commercially sound and visually engaging. Every project has gone above and beyond, and I always look forward to the next collaboration.”
Charlie Mander - Co-Founder / Presman & Colard
“Marc has been a key branding partner for me over the past six years, helping to develop hospitality brands like KOA, Myra, and most recently HAZAL. His approach is thoughtful and strategic, ensuring each brand is grounded in strong positioning and brought to life with clarity and creativity. From naming to identity design, he knows how to make a brand resonate in the Saudi market. His work has been instrumental in creating concepts that feel both authentic and commercially strong.”
Amro Bagedo - Founder & CEO / KRAIV & KAB Holding
“Working with Marc on the rebrand for Global Academy International - a group of successful schools with a rich history, founded by my father - was a brilliant experience. He brought clarity to our thinking, helping reposition the brand with confidence while respecting its legacy. From our founding schools in Qatar to our expansion into Saudi Arabia via franchising, Marc’s insight, strategic focus, and collaborative approach made a lasting impact on the outcome.”
Omar Al Sheikh - Vice Chairman / OWMNYA Holding
Explore Branding Insights:
Is Your Restaurant Brand Ready to Franchise?
Before expanding into new markets, your brand identity needs to be clear, consistent and franchise-ready. In this article, I share lessons from real F&B projects across the GCC — including Burro Blanco and Bread Ahead — and explain how strategy, storytelling and visual identity can help set your brand up for successful growth.
Launching a Restaurant in Dubai? Start With a Brand That Stands Out.
Dubai’s F&B scene is dynamic, competitive, and full of opportunity — but to succeed, your concept needs more than great food. This article breaks down the essential steps to building a standout restaurant brand, from defining your positioning and name to creating a compelling identity and tone of voice that connects with the right audience.
Brand Storytelling: The Secret to Customer Loyalty
In a world of endless choice, customers connect with stories — not just products. This article explores how thoughtful brand storytelling builds emotional loyalty, using real-world examples like Jebena Co. to show how a clear narrative can elevate your brand and inspire long-term customer engagement.