About MARC/CROSS
I’ve spent over 15 years building brands that people genuinely connect with. Straight out of university, I co-founded a London branding agency (Klinical) that grew to work with clients across the UK, Middle East, US and beyond, including names like Sainsbury’s, Marriott Group, Vespa and Bread Ahead.
Those years taught me that the strongest brands are not just visually striking; they are meaningful, intentional and shaped by a story people believe in. That approach has guided my work ever since.
Today, I run Marc Cross Brands™, a small senior-led studio with a global reach. Based in London, we partner closely with ambitious founders and growing teams to create distinctive, story-driven brands. I remain hands-on throughout every project, supported by a trusted team of experienced creatives, ensuring the work is thoughtful, collaborative and built to last.
Client Testimonials
"I’ve worked with Marc on multiple branding projects in both Dubai and London, often supporting clients as they prepare for expansion or move into franchising. What really sets him apart is his ability to turn complex business goals into clear, confident brand positioning. He combines strategic insight with creative thinking, shaping brand narratives that feel both commercially sound and visually engaging. Every project has gone above and beyond, and I always look forward to the next collaboration.”
Charlie Mander - Co-Founder / Presman & Colard
“Marc has been a key branding partner for me over the past six years, helping to develop hospitality brands like KOA, Myra, and most recently HAZAL. His approach is thoughtful and strategic, ensuring each brand is grounded in strong positioning and brought to life with clarity and creativity. From naming to identity design, he knows how to make a brand resonate in the Saudi market. His work has been instrumental in creating concepts that feel both authentic and commercially strong.”
Amro Bagedo - Founder & CEO / KRAIV & KAB Holding
“Working with Marc on the rebrand for Global Academy International - a group of successful schools with a rich history, founded by my father - was a brilliant experience. He brought clarity to our thinking, helping reposition the brand with confidence while respecting its legacy. From our founding schools in Qatar to our expansion into Saudi Arabia via franchising, Marc’s insight, strategic focus, and collaborative approach made a lasting impact on the outcome.”
Omar Al Sheikh - Vice Chairman / OWMNYA Holding
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What We Offer — Holistic Branding Services
Brand Strategy & Positioning
We help uncover the essence of your brand, what it stands for, how it is positioned and why it matters. From mission and values to audience and competition, we define a clear foundation to guide your brand’s identity. Every strategy includes practical rollout planning, turning insight into action through launch ideas and long-term brand initiatives.
Brand Naming
Naming is one of the most defining decisions a brand can make. We work closely with founders and marketing leads to create names that are relevant, memorable and rooted in strategy, whether for a new brand, product or sub-brand.
Visual Identity Design
Whether we have already defined your strategy or you are starting fresh, we create distinctive visual identities that reflect who you are and where you are going. From custom logo design and visual language to full identity systems, every detail is grounded in insight and designed to help your brand connect and grow.
Brand Consultancy
Long-term, expert support to help your brand evolve with clarity and confidence. Marc Cross works as an embedded partner, offering one-to-one strategic insight, creative guidance and direction as your business grows, expands or enters new markets.
Website Design & Build
We design and build clean, high-performing websites that elevate your brand online. From UX to full development, every site is responsive, easy to manage and crafted to drive bookings, sales and engagement across all devices.
Social Media Management
We manage strategic, high-quality social content across Instagram, Facebook and LinkedIn. Through monthly planning, photography, post creation and scheduling, we keep your brand consistent, polished and visible to the audiences who matter.
Explore Branding Insights:
Is Your Restaurant Brand Ready to Franchise?
Before expanding into new markets, your brand identity needs to be clear, consistent and franchise-ready. In this article, I share lessons from real F&B projects across the GCC — including Burro Blanco and Bread Ahead — and explain how strategy, storytelling and visual identity can help set your brand up for successful growth.
Launching a Restaurant in Dubai? Start With a Brand That Stands Out.
Dubai’s F&B scene is dynamic, competitive, and full of opportunity — but to succeed, your concept needs more than great food. This article breaks down the essential steps to building a standout restaurant brand, from defining your positioning and name to creating a compelling identity and tone of voice that connects with the right audience.
Brand Storytelling: The Secret to Customer Loyalty
In a world of endless choice, customers connect with stories — not just products. This article explores how thoughtful brand storytelling builds emotional loyalty, using real-world examples like Jebena Co. to show how a clear narrative can elevate your brand and inspire long-term customer engagement.