A fresh concept rooted in travel and wellness

Our starting point was emotional - how do you make customers in London feel like they’ve stepped into a moment of Greece, without leaning on tired tropes? We developed a brand story built around the idea of a healthy escape. Fresko would feel vibrant and aspirational, but never inauthentic. We wanted every interaction - from the store design to the spoon in your hand - to transport you, even just for a minute.

Building a brand with distinct visual assets

To bring this to life, we introduced a series of brand signatures. Most notably, a striking brand pattern inspired by the Greek evil eye - a nod to local tradition reimagined with modern flair. I worked across menus, packaging, signage and store theming to create a cohesive experience, helping Sofia and her team roll out the new visual language across two London locations: Covent Garden and Westfield.

Evolving the brand as the business grows

As Fresko’s presence expanded, so did the brand. I continued to support the team through new campaigns, seasonal activations and marketing moments - including the launch of Frozen Greek Yogurt and a new wellness-focused pop-up offering designed for corporate spaces. With its roots in Athens and a growing London fanbase, Fresko is now the go-to destination for real Greek yogurt in both cities.