Strategic Naming Inspired by Peace and Place

The name ‘Amani’ - derived from the Swahili word for peace - became the conceptual anchor for the brand. It captures the spirit of calm, retreat, and respectful coexistence with the land. The name informed every aspect of the visual identity, from tone to symbol, grounding the brand in meaning that would resonate both locally and globally.

A Visual Identity Grounded in Nature and Elegance

The visual identity was developed to reflect the landscape and values of the development - earthy tones, fluid forms, and refined typography come together to create a calm, elevated aesthetic. A bespoke icon inspired by Swahili peace symbols was created to evoke balance and movement, echoing the resort’s emphasis on tranquillity and sustainability.

23 by Amani - A Sub-Brand Symbolising Life and Legacy

For the residential component, a complementary sub-brand, 23 by Amani, was developed. Its name and symbol reference the 23 pairs of chromosomes found in human DNA - representing growth, family, and a deep-rooted connection to life. The visual style mirrors the main brand while offering a distinct identity for two exclusive properties that prioritise serenity and design integrity.

Sustainability Reflected in Every Detail

The visual system was built with sustainability in mind, mirroring the project’s use of local materials and energy-efficient construction. The brand’s look and feel reinforce this commitment, with natural textures, minimalism, and environmentally conscious storytelling integrated into every touchpoint - from digital to on-site signage.

A Brand Built for Growth with Meaning

With a brand identity shaped by story, setting, and long-term vision, Amani is positioned to become a benchmark for sustainable luxury in Ghana. It reflects the evolving tastes of a discerning audience - where peace, purpose, and premium living converge.