Strategic Brand Naming in London, Dubai & Riyadh
Creating names with meaning, clarity, and market impact
A great name does more than sound good - it sets the tone for your entire brand. Whether you're launching a new venture in Riyadh, rebranding in Jeddah, or expanding your business in London, I offer strategic brand naming services that blend creativity with commercial insight.
As a seasoned brand strategist, I collaborate with founders and leadership teams to develop distinctive brand names that resonate across cultures and markets.
How I Help Name Your Brand
Each brand naming project is rooted in strategy - blending creativity, cultural awareness, and commercial insight to deliver names that truly work.
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Collaborative sessions to uncover your brand's essence and direction.
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Generating name options aligned with your brand strategy.
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Ensuring names are appropriate and effective in target markets.
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Preliminary checks to secure your brand's identity.
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Developing cohesive naming systems for product lines or sub-brands.
LONDON, DUBAI, RIYADH, JEDDAH
LONDON, DUBAI, RIYADH, JEDDAH
My Brand Naming Process
1. Concept Exploration
Every naming project starts with focused research and creative exploration. I align each direction with your brand’s strategy, values, and market positioning - exploring descriptive, evocative, and abstract routes to define a clear creative direction before moving to name selection.
2. Name Development
I craft a shortlist of strategic and distinctive brand names tailored to your audience and market. Each option is checked for domain availability, social handles, and initial trademark viability - ensuring every name is ownable, scalable, and fit for long-term use.
3. Brand Messaging
A powerful name works in harmony with your wider brand voice. This final stage includes strapline writing, storytelling support, and cultural checks - making sure your name resonates, reinforces your positioning, and feels at home across platforms and markets.
Brand Naming Projects:
Myra - Strategic Brand Development for a Luxury French Patisserie in Saudi Arabia
Creating a refined identity for Myra, a French-inspired patisserie in Riyadh and Jeddah, blending artisanal luxury with Saudi cultural nuance to deliver a brand experience that feels both timeless and locally resonant.
Brand Naming / Strategic Brand Development - Creative Direction (Visual Identity)
Fortrova - Strategic Rebrand for a Premium Wealth Security Brand in the UK, Ireland & Spain
Developing a premium brand identity for Fortrova - positioning it as a trusted name in gold bullion and wealth safeguarding, tailored to high-net-worth clients across Europe.
Brand Strategy & Positioning / Brand Naming / Creative Direction (Visual Identity)
Why Work With a Brand Naming Expert?
A successful brand name is more than just a label - it’s a strategic asset that captures your brand’s essence and supports long-term growth. It should be easy to pronounce, culturally relevant, and built to stand out in competitive markets. As a Brand Strategist with deep experience naming brands across London, Dubai, Riyadh, and Jeddah, I create names that are distinctive, trademark-ready, and aligned with your positioning and vision. From early concept development to final selection, every name is crafted with clarity, creativity, and commercial impact in mind.
Explore my branding insights:
Client Testimonials
"I’ve worked with Marc on multiple branding projects in both Dubai and London, often supporting clients as they prepare for expansion or move into franchising. What really sets him apart is his ability to turn complex business goals into clear, confident brand positioning. He combines strategic insight with creative thinking, shaping brand narratives that feel both commercially sound and visually engaging. Every project has gone above and beyond, and I always look forward to the next collaboration.”
Charlie Mander - Co-Founder / Presman & Colard
“Marc has been a key branding partner for me over the past six years, helping to develop hospitality brands like KOA, Myra, and most recently HAZAL. His approach is thoughtful and strategic, ensuring each brand is grounded in strong positioning and brought to life with clarity and creativity. From naming to identity design, he knows how to make a brand resonate in the Saudi market. His work has been instrumental in creating concepts that feel both authentic and commercially strong.”
Amro Bagedo - Founder & CEO / KRAIV & KAB Holding
“Working with Marc on the rebrand for Global Academy International - a group of successful schools with a rich history, founded by my father - was a brilliant experience. He brought clarity to our thinking, helping reposition the brand with confidence while respecting its legacy. From our founding schools in Qatar to our expansion into Saudi Arabia via franchising, Marc’s insight, strategic focus, and collaborative approach made a lasting impact on the outcome.”
Omar Al Sheikh - Vice Chairman / OWMNYA Holding
