Build a Food or Drink Brand That Stands Out — On Shelf, Online, and In People’s Minds
If you're launching or growing a food or drink brand and need sharper strategy, distinctive identity, or packaging that truly connects — I can help you shape what’s next.
Building Brands That Stick — Visually, Strategically & Commercially
Brand Strategy & Positioning
I help food and drink founders define what their brand stands for — from core values and purpose to audience, positioning, and competitive edge. Together, we’ll build a strategic foundation that shapes every decision and sets your brand up for long-term relevance and growth.
Brand Name Creation
A strong name gives your brand its first spark. Whether you're creating a new drink, snack, sauce, or better-for-you product, I help you find a name that’s bold, memorable, and full of meaning. Every name is rooted in strategy — crafted to stand out on shelf, connect with customers, and grow with you.
Visual Identity Design
From logo and colour palette to typography, image style, and layout systems — I create distinctive, insight-led visual identities that express your brand’s personality and appeal to your ideal audience. Every element is tailored to bring your food or drink concept to life across all touchpoints.
Product Packaging Design
Great packaging connects instantly. I design packaging that not only looks beautiful on shelf but also reflects your brand’s story, category, and values — from tubs and cartons to wraps, boxes, or pouches. Every pack is designed with impact, compliance, and commercial rollout in mind.
"Working with Marc was a game changer for Burro Blanco. He helped define and articulate our brand’s positioning and DNA in a way that stayed true to our roots but made us ready for growth. His strategic insight and storytelling gave real clarity to our messaging and identity, helping us connect with customers and stand out. As we expand across the GCC, we’re now in a much stronger place to attract the right franchise partners and grow with confidence."
Saied El Hakim, Founder of Burro Blanco
F&B Case Studies:
Mixala - Full Brand Creation for a Bold New Chai Tea Concept
A bold new chai tea brand created from scratch for two passionate founders — including strategy, naming, identity and packaging — blending tradition with playful flavour innovation.
Brand Strategy & Positioning / Brand Naming / Visual Identity / Packaging Design
Crafted Cultures – Brand Creation for a Living Water Kefir Drink
A new sparkling water kefir brand made with care, not compromise — Crafted Cultures is a father-and-son venture rooted in gut health, flavour and real fermentation. I led strategy, naming, identity and packaging to help bring their vision to life. Launching Q4 2025.
Brand Strategy & Positioning / Brand Naming / Visual Identity / Packaging Design / Marketing Strategy
Let’s Talk About Your Brand
Built on 15+ years of global experience
I help early-stage F&B brands find their voice, shape standout identities, and get investor — or retail-ready — through a clear, collaborative process built for busy founders.