Build a Food or Drink Brand That Stands Out — On Shelf, Online, and In People’s Minds
If you're launching or growing a food or drink brand and need sharper strategy, distinctive identity, or packaging that truly connects — I can help you shape what’s next.
Building Food & Beverage Brands That Stick — Visually, Strategically & Commercially
Brand Strategy & Positioning
I help uncover the essence of your brand — what it stands for, how it’s positioned, and why it matters. From mission and values to audience and competition, I define a clear foundation to guide your brand’s identity. Every strategy includes practical rollout planning — turning insight into action through launch ideas and long-term brand initiatives.
Brand Name Creation
Naming is one of the most defining decisions a brand can make. I work closely with founders and marketing leads to create names that are relevant, memorable, and rooted in strategy — whether for a new brand, product, or sub-brand.
Visual Identity Design
Whether I’ve already defined your strategy or you're starting fresh, I create distinctive visual identities that reflect who you are and where you're going — from custom logo design and visual language to full identity systems. Every detail is grounded in insight and designed to help your brand connect and grow.
Strategic Brand Partnership
Long-term, expert support to help your brand evolve with clarity and confidence. I work as an embedded partner — offering strategic insight, creative guidance, and direction as your business grows, expands, or enters new markets.
"Working with Marc was a game changer for Burro Blanco. He helped define and articulate our brand’s positioning and DNA in a way that stayed true to our roots but made us ready for growth. His strategic insight and storytelling gave real clarity to our messaging and identity, helping us connect with customers and stand out. As we expand across the GCC, we’re now in a much stronger place to attract the right franchise partners and grow with confidence."
Saied El Hakim, Founder of Burro Blanco
Recent F&B Projects:
Mixala — Brand Creation for an Experimental Masala Chai Tea Concept
A bold new chai tea brand created from scratch for two passionate founders — including strategy, naming, identity and packaging — blending tradition with playful flavour innovation.
Brand Strategy / Brand Naming / Visual Identity / Packaging Design
Crafted Cultures – Brand Identity for a Water Kefir Gut Health Drink
A new sparkling water kefir brand made with care, not compromise — Crafted Cultures is a father-and-son venture rooted in gut health, flavour and real fermentation. I led strategy, naming, identity and packaging to help bring their vision to life. Launching Q4 2025.
Brand Strategy & Positioning / Brand Naming / Visual Identity / Packaging Design / Marketing Strategy
Let’s Talk About Your Branding Project
Built on 15+ years of global F&B experience
I help early-stage F&B brands find their voice, shape standout identities, and get investor — or retail-ready — through a clear, collaborative process built for busy founders.
Discover Our Branding Services
From strategy and naming to visual identity and consultancy, we help hospitality, F&B and lifestyle brands create distinctive identities that stand out in London and beyond.