Defining a Founder-Led Concept with Heart

Mixala was born from a husband-and-wife duo’s shared passion for masala chai — and a drive to reimagine tradition through bold, inventive blends. Inspired by their love for travel, storytelling, and creative experimentation, the brand needed to reflect a mix of authenticity and innovation. Through collaborative strategy sessions, we clarified their vision and distilled it into a clear, meaningful brand foundation.

Naming a Brand That Mixes It Up

The name ‘Mixala’ blends “mix” and “masala” — a simple, memorable expression of the brand’s playful spirit and remix culture. It sets the tone for a brand that celebrates variety, flavour and individuality, making space for unexpected chai infusions like cacao, Italian biscuit, and toffee mint.

A Visual Identity with Energy and Character

We brought the story to life with a vibrant brand identity that balances warmth, tradition, and modern experimentation. Bold colour pairings, abstract patterns, and distinctive typography helped communicate a sense of movement and discovery, echoing the founders’ own journey from kitchen to shelf. The visual system was applied across packaging, digital assets, and brand collateral.

Built with Guidance and Care

As first-time founders, the Mixala team needed a creative partner to guide them through the process. I worked closely with them at every stage — from initial thinking to visual rollout — building confidence and clarity along the way. Today, Mixala is stocked in artisan retailers across the UK and continues to grow as a category challenger with a unique voice and vision.