Butter Believe It – From Instagram Fame to a Beloved Family Bakery Brand
From viral cakes to a flagship store, I helped transform Haya’s Instagram following into a real-world brand loved by families. Working closely with Haya and Yazan, I created a bold, joyful identity that brought her personality to life — launching Butter Believe It as both a bakery and cake school, with its first flagship store in London’s prestigious Spitalfields. The brand is now successfully run from the Middle East, continuing to grow its loyal following.
(www.butterbelieveit.com)
Visual Identity / Packaging / Store Design
The Outcome
The result was a playful, highly distinctive brand world centred around an illustrated logo that adorns everything — from cake boxes and uniforms to signage and even the cakes themselves. A set of bold, custom patterns added extra depth, each one reflecting the vibrant personalities of her customers and their one-of-a-kind cake requests. The brand feels as joyful and unique as the creations inside — fun, vibrant, and full of personality.
