Brand Identity Insights for F&B, Hospitality and Lifestyle
Explore insights on brand strategy, naming, and visual identity from Marc Cross Brands — a boutique consultancy based in London. Our articles cover trends, practical advice, and creative thinking for hospitality, food & beverage, and lifestyle brands looking to stand out and grow. From customer loyalty to expansion strategies, discover expert perspectives to help shape your next brand move.
Considering a Rebrand? Here Are The Key Signs Your Company Might Need One
Considering a Rebrand? Here Are The Key Signs Your Company Might Need One
Expert Branding Insights — London and Beyond
Marc Cross Branding is a boutique brand consultancy based in London, specialising in strategy, naming and visual identity for hospitality, food & beverage and lifestyle brands. This Insights section brings together articles, guides and thought leadership on building distinctive brands that connect with audiences and drive growth.
Our perspective is shaped by 15+ years leading branding projects worldwide — from premium restaurants and hotels to fast‑growing F&B concepts and lifestyle ventures. We share practical advice on topics such as brand storytelling, customer loyalty, naming strategies, and preparing for expansion into competitive markets like the UK and GCC.
Whether you’re launching a new concept, refining your positioning, or exploring franchise growth, these insights are designed to help founders and teams make informed, strategic decisions. Explore the latest articles below and discover how a clarity‑led approach to branding can inspire creative work that delivers real commercial impact.