Distinctive Visual Identity, Designed to Connect

I design identities that do more than look good — they build connection, spark loyalty, and shape brands people believe in.

From logo and styling to colour and typography, every element is crafted to reflect your strategy, connect with your audience, and elevate your brand across markets, cultures and touchpoints.

What Visual Identity Covers:

A considered identity system that brings your brand to life — visually, consistently, and with impact. Every element is shaped by strategy and designed to connect with your audience across every key moment.

  • A distinctive logo — wordmark, brandmark or combined — designed to capture your brand’s essence and function across every touchpoint, from signage to screen.

  • A purposeful palette of primary and secondary colours that reflect your personality, support accessibility, and create visual cohesion across platforms and environments.

  • A hierarchy of typefaces chosen for tone, legibility and versatility — ensuring consistency across digital, print, packaging and beyond.

  • A framework of supporting elements — including photography, illustration, iconography, layout and brand motifs — that add personality, distinction, and depth.

  • Creation of ownable, repeatable brand elements — such as patterns, seals, stamps or taglines — that help strengthen recognition and expression.

  • Mockups that show your brand identity in action — from menus, packaging and signage to social media and merchandise — helping you visualise how the system performs in practice.

  • A detailed and easy-to-use document that ensures brand consistency — giving your team and partners the tools to apply the identity confidently and accurately.

"Marc has been instrumental in shaping Fresko’s brand — from our London launch to our expansion across Greece. He created an identity that feels vibrant and authentic to our roots, without falling into clichés. Our patterns are now instantly recognisable and shared across Athens and London. Having Marc’s support gives me real confidence as we continue to grow."

Sofia - Founder of Fresko - Authentic Greek Yogurt

I Don’t Do Decoration.

Why Strategy-Led Design Matters

Your brand identity should do more than look good — it should express who you are, what you stand for, and why it matters. That’s why every identity I create is driven by clear thinking and shaped to support your long-term vision, not short-term trends.

Visual Identity Case Studies:

Hazal - Strategic Visual Identity for a Premium Levantine Restaurant in Saudi Arabia

A premium Saudi restaurant and shisha lounge that reimagines Levantine cuisine through a refined, contemporary lens — blending cultural heritage with elevated dining and immersive experience.

Strategic Brand Development / Visual Identity / Tone of Voice & Messaging

Jebena Co - Creating a Distinctive Coffee Brand Inspired by Heritage - London & Dubai

A bold new coffee brand inspired by East African heritage — built from the ground up with clear strategy, compelling brand storytelling, and a distinctive visual identity crafted to support its global ambition.

Brand Strategy & Positioning / Brand Naming / Visual Identity

HOSPITALITY. F&B. LIFESTYLE.

HOSPITALITY. F&B. LIFESTYLE.

Client Testimonials

"I’ve worked with Marc on multiple branding projects in both Dubai and London, often supporting clients as they prepare for expansion or move into franchising. What really sets him apart is his ability to turn complex business goals into clear, confident brand positioning. He combines strategic insight with creative thinking, shaping brand narratives that feel both commercially sound and visually engaging. Every project has gone above and beyond, and I always look forward to the next collaboration.”

Charlie Mander - Co-Founder / Presman & Colard

“Marc has been a key branding partner for me over the past six years, helping to develop hospitality brands like KOA, Myra, and most recently HAZAL. His approach is thoughtful and strategic, ensuring each brand is grounded in strong positioning and brought to life with clarity and creativity. From naming to identity design, he knows how to make a brand resonate in the Saudi market. His work has been instrumental in creating concepts that feel both authentic and commercially strong.”

Amro Bagedo - Founder & CEO / KRAIV & KAB Holding

“Working with Marc on the rebrand for Global Academy International - a group of successful schools with a rich history, founded by my father - was a brilliant experience. He brought clarity to our thinking, helping reposition the brand with confidence while respecting its legacy. From our founding schools in Qatar to our expansion into Saudi Arabia via franchising, Marc’s insight, strategic focus, and collaborative approach made a lasting impact on the outcome.”

Omar Al Sheikh - Vice Chairman / OWMNYA Holding

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Ready to Elevate Your Brand?

Let’s create a visual identity that commands attention, earns loyalty, and brings your brand to life with purpose and precision.