Higginson Grey — Brand Creation of a Super-Prime Luxury Residential Contractor in London
I worked on the rebrand of Higginson Grey, a high-end residential refurbishment specialist operating across London’s most prestigious neighbourhoods. The goal was to create a brand identity that reflected the company’s discretion, expertise, and appeal to ultra-high-net-worth clients in the super-prime property market. (www.higginsongrey.com)
Brand Strategy & Positioing / Visual Identity
Strategic Positioning for a Discerning Market
To stand out in a category defined by subtlety and sophistication, the brand required a clear positioning that communicated trust, discretion, and refined service. The strategy focused on appealing to high-net-worth individuals, architects, and investors through a tone of quiet confidence and excellence.
A Distinctive Monogram with Meaning
At the centre of the identity is a custom-designed HG monogram, created to express timeless elegance, precision, and permanence. Balancing classical construction with modern restraint, the monogram serves as a signature mark - applied across hoardings, stationery, and digital touchpoints to reinforce brand recognition and prestige.
Elegant Brand Application Across Touchpoints
The visual identity was designed for versatility across multiple mediums, from site signage in London’s most exclusive neighbourhoods to internal materials and communications. Every detail was considered to ensure consistency and elevate the brand’s presence in a competitive luxury market.
Higginson Grey now presents a distinctive, strategically developed visual identity that positions it as a trusted partner in super-prime residential construction.
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