Brand Identity Insights for F&B, Hospitality and Lifestyle
Explore insights on brand strategy, naming, and visual identity from Marc Cross Brands — a boutique consultancy based in London. Our articles cover trends, practical advice, and creative thinking for hospitality, food & beverage, and lifestyle brands looking to stand out and grow. From customer loyalty to expansion strategies, discover expert perspectives to help shape your next brand move.
Starting a Restaurant Concept in Dubai? Here's How to Build a Stand-Out Brand
Starting a Restaurant Concept in Dubai Here's How to Build a Stand-Out Brand
Brand Storytelling That Builds Loyalty — Expert Consulting in London
The Role of Brand Storytelling in Building Customer Loyalty
The Most Exciting Coffee Shop Brands in the Middle East – A Blend of Experience & Identity
The Most Exciting Coffee Shop Brands in the Middle East
Adapting Brand Strategy for Dubai and Saudi Arabia Markets
Adapting Brand Strategy for Dubai and Saudi Arabia Markets
How Cultural Trends are Shaping Branding in the Middle East
How Cultural Trends are Shaping Branding in the Middle East
Vision 2030 and the Future of Branding in Saudi Arabia
Vision 2030 and the Future of Branding in Saudi Arabia
The Rising Culinary Scene in the UAE: How to Build a Brand that Resonates
The Rising Culinary Scene in the UAE: How to Build a Brand that Resonates
What is Brand Positioning and Why Does My Company Need It?
What is Brand Positioning and Why Does My Company Need it?
Expert Branding Insights — London and Beyond
Marc Cross Branding is a boutique brand consultancy based in London, specialising in strategy, naming and visual identity for hospitality, food & beverage and lifestyle brands. This Insights section brings together articles, guides and thought leadership on building distinctive brands that connect with audiences and drive growth.
Our perspective is shaped by 15+ years leading branding projects worldwide — from premium restaurants and hotels to fast‑growing F&B concepts and lifestyle ventures. We share practical advice on topics such as brand storytelling, customer loyalty, naming strategies, and preparing for expansion into competitive markets like the UK and GCC.
Whether you’re launching a new concept, refining your positioning, or exploring franchise growth, these insights are designed to help founders and teams make informed, strategic decisions. Explore the latest articles below and discover how a clarity‑led approach to branding can inspire creative work that delivers real commercial impact.