Building Brands That Stand Out — On Shelf, Online & In Customers’ Minds
Great to meet at Bread & Jam. If you’re creating or growing an F&B brand and need sharper strategy, stronger identity or packaging that truly connects, I’d love to help shape what’s next.
How I Help F&B Brands:
I work closely with food and drink founders to shape brands that are clear, memorable and built for growth — from early positioning to packaging, storytelling and launch.
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Define your brand’s purpose, values, audience and point of difference — giving you the clarity and confidence to compete across categories and markets.
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Develop a name and tone of voice that reflect your mission and resonate with customers and buyers alike — rooted in clarity, meaning and market insight.
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Logo, typography, colour systems and brand assets — all crafted to make a lasting impression and work seamlessly across digital and physical brand moments.
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From label systems to retail-ready packs, I design packaging that captures attention and aligns with your positioning — balancing shelf appeal and brand story.
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Shape the narrative behind your brand with story-led messaging that connects emotionally, communicates clearly, and builds long-term loyalty.
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Design and build high-performing Shopify websites that bring your brand to life online — with clear UX, standout creative, and conversion-focused thinking.
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Support with go-to-market planning, social content ideas, investor storytelling and founder-led brand activation — all shaped to build momentum from day one.
Built on 15+ years of global experience
I help early-stage F&B brands find their voice, shape standout identities, and get investor — or retail-ready — through a clear, collaborative process built for busy founders.
F&B Case Studies:
Mixala - Full Brand Creation for a Bold New Chai Tea Concept
A bold new chai tea brand created from scratch for two passionate founders — including strategy, naming, identity and packaging — blending tradition with playful flavour innovation.
Brand Strategy & Positioning / Brand Naming / Visual Identity / Packaging Design
Crafted Cultures – Brand Creation for a Living Water Kefir Drink
A new sparkling water kefir brand made with care, not compromise — Crafted Cultures is a father-and-son venture rooted in gut health, flavour and real fermentation. I led strategy, naming, identity and packaging to help bring their vision to life. Launching Q4 2025.
Brand Strategy & Positioning / Brand Naming / Visual Identity / Packaging Design / Marketing Strategy
Met at Bread & Jam?
It was great to be part of Bread & Jam Festival 2025. If we connected during the event — feel free to drop me a message. I'd love to continue the conversation.
"Working with Marc was a game changer for Burro Blanco. He helped define and articulate our brand’s positioning and DNA in a way that stayed true to our roots but made us ready for growth. His strategic insight and storytelling gave real clarity to our messaging and identity, helping us connect with customers and stand out. As we expand across the GCC, we’re now in a much stronger place to attract the right franchise partners and grow with confidence."
Saied El Hakim, Founder of Burro Blanco