Create a Distinctive Hospitality Brand That Leaves a Lasting Impression
Whether you're launching something new or refining what already exists, I help hospitality brands find clarity, tell their story, and create an identity that truly connects with guests.
Strategic Hospitality Branding — From Vision to Guest Experience
Brand Strategy & Positioning
I help hospitality brands define who they are, what they stand for, and why it matters — from core values and audience insight to positioning and competitive edge. Together, we’ll build a clear strategic foundation that guides every decision and sets your brand up for long-term relevance and growth.
Brand Name Creation
A great name is the starting point for a great experience. Whether you're launching a restaurant, boutique hotel, café, or QSR concept, I help you find a name that’s distinctive, meaningful, and built to last. Every name is rooted in strategy — crafted to reflect your vision, connect with guests, and set the tone for everything that follows.
Visual Identity Design
From logo and colour palette to typography and imagery, I create distinctive, insight-led visual identities that bring your hospitality concept to life — whether it’s a restaurant, hotel, café, or bar — across every touchpoint, online and in person.
Guest-Led Brand Experience
Your brand lives in every guest interaction. From menus and signage to digital marketing and web, I bring your identity to life across the full experience — creating consistent, considered touchpoints that reflect your brand and enhance the way people engage with it.
"Working with Marc was a game changer for Burro Blanco. He helped define and articulate our brand’s positioning and DNA in a way that stayed true to our roots but made us ready for growth. His strategic insight and storytelling gave real clarity to our messaging and identity, helping us connect with customers and stand out. As we expand across the GCC, we’re now in a much stronger place to attract the right franchise partners and grow with confidence."
Saied El Hakim, Founder of Burro Blanco
Hospitality Case Studies:
Burro Blanco - Strategic Brand Refresh & Positioning for QSR Franchise Growth in the UAE
A bold brand refresh for a fast-growing burrito QSR, repositioned for franchise expansion across the GCC.
Brand Strategy & Positioning / Brand Messaging & Voice / Visual Identity / Global Franchise Expansion
The Patchwork - Brand Strategy and Visual Identity for a Boutique East London Hotel
A design-led hospitality brand built from the ground up — rooted in cultural storytelling and crafted for the modern traveller.
Brand Strategy & Positioning / Naming / Brand Storytelling / Visual Identity
Let’s Talk About Your Brand
Built on 15+ years of global experience
I help hospitality brands define their positioning, shape distinctive identities, and bring concepts to life — through a clear, collaborative process designed for ambitious founders and busy teams.