Marc Cross Brands™ — London & Global
Hospitality Branding Agency in London — Restaurants, Hotels & Destinations.
Strategy. Identity. Experience.
Based in London and working globally, we help hospitality brands define their purpose and build identities that connect and convert.
What We Offer — Holistic Hospitality Branding Services
Brand Strategy & Positioning
We help define what makes your hospitality concept unique: your audience, values, competitive edge and story. Together we shape your positioning, tone of voice, mission and brand promise, and build a clear roadmap to activate it across design, messaging and guest experience.
Brand Naming
Whether launching a new venue, restaurant, bar or sub-brand, we develop names that resonate with your concept and audience, rooted in strategy, authenticity and memorability.
Visual Identity Design
From logos and colour palettes to signage, print, digital and environmental applications, we create cohesive brand identities that reflect your story and elevate the guest experience for hotels, cafés, restaurants and resorts.
Brand Consultancy
For hospitality brands growing or evolving, we offer long-term, expert support to help your brand evolve with clarity and confidence. Marc Cross works as an embedded partner, offering one-to-one strategic insight, creative guidance and direction as your business grows, expands or enters new markets.
Website Design & Build
We design and build clean, high-performing websites that elevate your hospitality brand online. From UX to full development, every site is responsive, easy to manage and crafted to drive bookings, reservations and customer engagement across all devices.
Social Media Management
We manage strategic, high-quality social content for hospitality brands across Instagram, Facebook and LinkedIn. Through monthly planning, photography, post creation and scheduling, we keep your brand consistent, polished and visible to the audiences who matter most.
"Working with Marc and his team was a game changer for Burro Blanco. They defined our brand’s positioning in a way that stayed true to our roots but ready for growth. Marc’s insight and storytelling brought clarity to our messaging and identity, putting us in a stronger position as we expand across the GCC."
Saied El Hakim, Founder of Burro Blanco
Hospitality Branding Projects:
Burro Blanco — Brand Positioning & Visual Identity Refresh for QSR Franchise in Dubai & Abu Dhabi
A bold brand repositioning and visual identity refresh for this fast‑growing QSR brand in the UAE — crafted to scale with story, style and franchise‑ready clarity for rapid regional growth.
Brand Strategy & Positioning / Visual Identity / Brand Messaging & Voice / Global Franchise Expansion
KOA — Brand Creation & Visual Identity for Modern Fine-Dining Restaurant in Jeddah
A crafted visual identity for KOA, a modern fine-dining restaurant in Jeddah, inspired by its refined interiors, global influences and elevated, organic culinary experience.
Brand Strategy & Positioning / Visual Identity / Brand Messaging & Voice / Brand Experience
The Patchwork — Brand Strategy & Visual Identity for a Boutique East London Hotel
A design‑led hospitality brand created from the ground up — blending cultural storytelling with contemporary experiences for the modern traveller.
Brand Strategy & Positioning / Brand Naming / Visual Identity
Myra — Brand Identity for a Luxury Patisserie Chain in Jeddah, Saudi Arabia
Brand strategy, naming and visual identity for Myra, a luxury French-inspired patisserie in Jeddah and Riyadh, shaped to blend European craft with the tastes and expectations of a discerning Saudi audience.
Brand Strategy & Positioning / Brand Naming / Visual Identity
Why Hospitality Branding Matters
Stand Out. Build Trust. Cultivate Loyalty.
We help hospitality brands stand out by shaping perception, building emotional connection and creating consistent identities that drive guest loyalty.
Book a Free 30-Min Brand Discovery Call
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Built on 15+ years of global Hospitality Branding Agency experience
With over 15 years of experience in hospitality branding across luxury hotels, restaurants, cafés and lifestyle concepts, we help ambitious founders build clear, distinctive brands with commercial impact. As a London-based studio with global experience across the UK, GCC, US and beyond, we offer end-to-end brand strategy, naming, visual identity and rollout support. Working directly with senior specialists, you get focused, hands-on guidance that brings clarity, creativity and consistency to every stage of your brand’s growth.
Discover Our Branding Services
From strategy and naming to visual identity and consultancy, we help hospitality, F&B and lifestyle brands create distinctive identities that stand out in London and beyond.