Create a Distinctive Hospitality Brand That Leaves an Unforgettable Impression
“Whether launching a new concept or refining an existing one, I help hospitality brands define their story, sharpen their identity, and create guest experiences that truly connect.
Strategic Hospitality Branding — From Vision to Branded Guest Experience
Brand Strategy & Positioning
I help uncover the essence of your brand — what it stands for, how it’s positioned, and why it matters. From mission and values to audience and competition, I define a clear foundation to guide your brand’s identity. Every strategy includes practical rollout planning — turning insight into action through launch ideas and long-term brand initiatives.
Brand Name Creation
Naming is one of the most defining decisions a brand can make. I work closely with founders and marketing leads to create names that are relevant, memorable, and rooted in strategy — whether for a new brand, product, or sub-brand.
Visual Identity Design
Whether I’ve already defined your strategy or you're starting fresh, I create distinctive visual identities that reflect who you are and where you're going — from custom logo design and visual language to full identity systems. Every detail is grounded in insight and designed to help your brand connect and grow.
Strategic Brand Partnership
Long-term, expert support to help your brand evolve with clarity and confidence. I work as an embedded partner — offering strategic insight, creative guidance, and direction as your business grows, expands, or enters new markets.
"Working with Marc was a game changer for Burro Blanco. He helped define and articulate our brand’s positioning and DNA in a way that stayed true to our roots but made us ready for growth. His strategic insight and storytelling gave real clarity to our messaging and identity, helping us connect with customers and stand out. As we expand across the GCC, we’re now in a much stronger place to attract the right franchise partners and grow with confidence."
Saied El Hakim, Founder of Burro Blanco
Recent Hospitality Projects:
Burro Blanco — Brand Positioning & Visual Identity Refresh for QSR Franchise in Dubai & Abu Dhabi
A bold brand repositioning and visual identity refresh for this fast‑growing QSR brand in the UAE — crafted to scale with story, style and franchise‑ready clarity for rapid regional growth.
Brand Strategy & Positioning / Visual Identity / Brand Messaging & Voice / Global Franchise Expansion
The Patchwork — Brand Strategy & Visual Identity for a Boutique East London Hotel
A design‑led hospitality brand created from the ground up — blending cultural storytelling with contemporary experiences for the modern traveller.
Brand Strategy & Positioning / Naming / Brand Storytelling / Visual Identity
Let’s Talk About Your Branding Project
Built on 15+ years of global Hospitality experience
I help hospitality brands define their positioning, shape distinctive identities, and bring concepts to life — through a clear, collaborative process designed for ambitious founders and busy teams.
Discover Our Branding Services
From strategy and naming to visual identity and consultancy, we help hospitality, F&B and lifestyle brands create distinctive identities that stand out in London and beyond.